Disney needs no introduction. For decades the brand has been synonymous with childhood fantasy, holidays and fun for all the family. With theme parks across the globe still attracting record numbers of tourists, it appears the sheen has not gone off the whimsical institution, and this is one of the reasons its hotels continue to thrive. A recent report in Skift says that “Disney’s hotels range from budget to ultra-high-end with everything in between. They maintain the immersive storytelling focus of the parks, where many hotels use character appearances or intellectual property-themed items to enhance the guest experience.” The hotels reinforce the brand’s identity, cultivating an all encompassing journey for the guests who come seeking exactly this, regardless of the increasing ticket and hotel prices made possible by the closed economic loop this generates within the company.
But it is not just branded Disney hotels within the theme parks themselves that are taking advantage of the recreational facilities; many hotel groups capitalise on the presence of the parks to construct their projects in the vicinity of the Disney complexes. In December of last year, Carlson announced the opening of an 174 room hotel within walking distance of Disneyland in California. The Country Inn and Suites is only half a mile from the theme park and will be constructed in line with the brand’s newest design standards, making it attractive to all types of travelers. Planet Hollywood has also used a location to its advantage in its Orlando hotel, Premier Resort Residences Orlando. This 4 star, 548 room hotel will open in 2018 and will offer four restaurants and bars, its own beach with cabanas and an activities centre, making full use of its lakeside frontage. Planet Hollywood’s hedonistic brand is a good fit for Orlando and will no doubt attract the youthful thrill seekers for whom Disney is perhaps a bit tame.