is an interior designer and hospitality professional. We caught up with her at the recent TOPHOTELWORLDTOUR event in Dubai to find out about her biggest career mistakes, and what career lessons she has learned along the way.
is an Italian interior designer currently based in Dubai. Only five years out of university, she has made quite the name for herself in the interior design community, and has worked in numerous practices as well as practicing freelance in the few short years of her career. Before moving to Dubai in 2014 to work for Studio HBA/Hirsch Bedner Associates, she was an interior designer for ArchilandStudio in Turin, Italy. Since January 2017 she has been working as an interior designer for Gensler, one of the world’s largest and most well recognised integrated design practices.
Biggest career mistake
Corda says that her career mistakes have not necessarily been mistakes as such, because she sees them more as opportunities. She approaches every different project and job as a unique challenge, because as an interior designer, you need to navigate the various opinions and desires of both the client and the hotel operator, as well as your own ideas of how a design should be executed. Overcoming the challenge is about taking all these different points of view into consideration, bringing them all together so that they coalesce into one coherent strategy.
One of the biggest lessons Corda has learned from navigating this complex web of input is that a designer must put aside their own personal taste and think of the design solutions in terms of what will ultimately benefit the client, and more importantly, the guest, most. She says that the end goal is to create a memorable experience for the guest, who will be the ultimate user of the space you create, whether it be a restaurant, hotel room or one specific item that they will interact with and remember.